Privacy Policy

(Modified: 6/25/2026)

Thank you for being a part of the Perfit community. This is our Privacy Policy containing information about who we are, what we do with your data, and what choices you have about it. Please let us know if you need any help in understanding what it means for you or if you have any other questions or concerns regarding this policy.

We are Perfit (Perfit, we, our or us) and we operate the Perfit app and Perfit website.

We want to explain here how we use personal information about you (your data).

Perfit can be accessed via our app (the Service). When you use our Service, we will collect and use data about you. We have written this Privacy Policy to explain what data we collect, how we use it and what choices you have in relation to your data.

If you are a California resident, please also see our California Privacy Disclosures.

1. What data do we collect and how do we use it?

We collect your data when you register for Perfit and while you are using our Service. We use your data so that you can use the Service and, from time to time, we may use your data to comply with our legal obligations or for other legitimate reasons. There may also be times when we ask for your consent to use your data.

We collect data from you when you use our Service or when you provide it to us, for example when you:

Register to use the Service.
Create a profile.
Create a review, comment, capsule, like or save.
View, like, save, search for, or comment on a product or capsule, or communicate with other users.
Sign up to our marketing emails and push notifications.
Complete a form or survey.

We need a legal reason to collect and use your data. The main reason we use your data is to perform our contract (the Terms of Service) with you, so that you can use our Service.

We may also collect and use your data if we:

Are legally required to.
Have your consent.
Have a legitimate reason to do so in a way which might reasonably be expected as part of running our business (known as a legitimate interest), as long as your interests and fundamental rights do not take priority over our legitimate reasons.

We have listed below more information on the types of data we collect and why we use it.

Contact Details and Proof of Identity

When you open your account you may provide us with contact information like your name, email address, gender and birthday. We use this contact information so we can get in touch with you:

About the reviews, comments, or messages you have received through the Service.
About issues or concerns you or other users have.
To offer you discounts or special offers.
To ask you to complete a form or survey.
For our legitimate interests in verifying your details, understanding the age range of our users, and providing age-appropriate service and support to our users.
To send you marketing communications.

Entering your date of birth is not required, but you do need to confirm that you are thirteen years of age or older.

Where we cannot confirm your identity using other information that we hold about you or that you have provided to us, we may need you to send us copies of identification documents, which we will use together with your contact information. We use this data for our legitimate interest of verifying your details and helping prevent fraudulent access to the Service or use of your account.

Comments and Opinions

If you contact us, for example by email, phone, post or complete an online form, we will collect the comments and opinions you communicate to us.

We also collect data you provide to us, which includes comments and opinions, when you:

Complete a form or survey.
Comment, like, follow, collect or communicate with the Perfit community in any other way.

We use comments and opinions where we have a legitimate interest to address any issues, concerns or questions, as well as to make our Service better for you and other users.

If you complete forms or surveys, create content, like, save or otherwise interact with the Service, we use your data, including any comments and opinions, to help determine which content or Perfit communities you might be interested in.

Your Content and Images

We collect your content, which may feature images containing your personal data, when you voluntarily submit it to us when using the Service. We may use your content and/or images in our online and offline marketing campaigns, which may be conducted via third parties on our behalf, subject to the license you give us to use such images and content as set out in our Terms of Service. We process your personal data for these purposes either on the basis of our legitimate interests in order to promote Perfit in our publicity and marketing campaigns or with your consent.

In-App Messages, Comments, Images, Reviews and Item Descriptions

If you send in-app messages or comments, or provide reviews, or descriptions, we may access, store and review these:

To help ensure proper functioning and value to customers of our Service.
To respond to issues, concerns, queries or disputes raised by users and to help resolve disputes.
If we believe the content is in breach of our Terms of Service, or show that you have breached our Terms of Service, for example for the purposes of fraud prevention and/or safety of our users.

Purchases and Affiliate Links

We do not sell products or process purchases ourselves. Any purchase you make happens on a third-party retailer's own website or platform, and we do not collect or receive your payment card or bank account details.

If you choose to tell us that you have purchased an item, for example by marking an item as purchased or adding it to a purchases collection, we collect that self-reported information so you can keep track of it and so we can improve your experience of the Service.

When you click certain links on the Service, you may be directed to a third-party retailer through an affiliate network. These third parties may set cookies or use similar technologies to record that the visit or purchase came from Perfit so that any commission can be attributed to us. Their collection and use of your information is governed by their own privacy policies.

We also use your Service usage history to help decide which content and services you might be interested in hearing about and to send you marketing messages about them. You can read more about marketing messages in Your Marketing Preferences.

Your relationship with other users

We collect data about the users you follow (and users who follow you) on our Service. We use this to display items to you in your search results, general content, or feed which may be of interest to you. We use technology (an algorithm) to help us do this.

If an account has been blocked or banned, we also store this data. We do this for our legitimate interests of enforcing our Terms of Service and allowing users to manage who can communicate with them on our Service.

Website and app login

When you create an account and log in, we collect your sign-in-provider-specific account ID (usually a unique identifier provided by the authentication provider, such as Apple, Google, Microsoft or Meta), and in some cases email address, name, OpenID, phone number, locale, avatar link, username, and information about your device. It is in our legitimate interest to use this data to keep your account secure.

If you decide to log in using an authentication provider or social network, such as Apple, Google, Microsoft or Meta sign-in, or any other third party log-in methods, we are not given your password or other account login details for those social networks or other third party services. However, we may receive some information from those third party services depending on the third party account you choose to use to log in. For example, depending upon the third party service you choose to use and your settings on that service, we may receive your email address registered with that third party service.

You should keep your password safe if you choose to log in using a password, and not share it with anyone else. You are responsible for actions that are taken using your password or a device you log in from. If you think someone has access to your password or account, you should tell us immediately and change your password if applicable.

Your Device

We will collect information about the device you are using to use the Service. This includes a computer, smartphone or any other electronic device that you can access the Service from.

This can include the type of device, unique device identifier (such as Android ID, Apple ID or browser fingerprint), what operating system is used on the device, what browsers and applications are used to connect to our Service by your device, your internet service provider or mobile network, your IP address and other identifying information, and your device telephone number (if it has one).

If you are logged into a registered account, this information may be associated with you.

We use this device information so that the way the Service is presented and works is suitable for your device. We also use this device information for our legitimate interest of ensuring any users that have been banned are not able to access the Service by creating a new account, as well as detecting and analyzing potentially suspicious user activity in order to protect our Service and other users of our Service.

Your preferences

We use the preference and notification settings you have chosen to:

Provide you with notifications.
Send you marketing communications.
Change how our app and/or website is displayed to you.
Change what content you experience through our Service.

How you connect to and use our Service

We collect data about how you use our Service. This includes:

Profiles you have viewed.
Content you have created, viewed, interacted with, searched for, saved, shared, reviewed, collected, followed, liked or commented on.
The time you access our Service and for how long.
The website you came to our website from, or went after leaving our website.
Any choices you make when using our Service.

We use this data (with the help of third party analytics providers) to:

Understand how our Service is used, which we use for the legitimate interests of improving our Service.
Show you your feed and search results on our Service and order the results in a way that is relevant to you. We use technology (an algorithm) that uses your preferences and, where you have consented to us using your location data, your location to do this.
Display your content to other users who may be interested in it. We use technology (an algorithm) to do this.
Send you tips and other notifications we think will improve your experience of the Service.
Assess if our marketing campaigns or promotions have been successful.
Send you marketing (including via email) about content and services we think may be of interest to you.
Detect or prevent any breach of our Terms of Service.
Monetize our Service, for example by showing you content from our partners that we think may be of interest to you, or by producing and sharing or selling aggregated, deidentified trend reports and insights about activity on the Service (see Who do we share your data with?).

Location

If you have given us your consent, for example via your device settings where available, we may collect and use your location information to provide you with features of the Service that are relevant to you and your location. We may use other information we have together with your location to do this. For example, this helps you get content from people who may live in your area.

If you change your mind about allowing us to use your location information, you can update your preferences in your device settings at any time.

Other Users

Sometimes other users of our Service may provide data about you, such as content, likes, saves, etc. relating to your content and interactions, and messages they send to you.

If users want to invite you to use our Service or share information about our Service, we will use data they provide to us about you to help them to do this.

Fraudulent or Criminal Activity

We use data about fraudulent or criminal activity which is related to your use of our Service. We use this for our legitimate interests in detecting and preventing fraud and crime, and to comply with our legal obligations. We may monitor the data you provide to detect potential fraud, abuse or breaches of our Terms of Service, including content, user profile information, location, linked account information and/or device ID, as well as detecting users that may have previously been removed from our Service. We may use this information for the purposes of automatically removing certain users from our Service in order to protect our Service.

Other uses of your data

We will use data we collect to:

Monitor and improve our Service.
Help us develop new products and services.
Help vendors and other third parties to provide you with products and services and to improve their products and services.

We also use your data to resolve disputes between users, provide support to users, to troubleshoot and help solve problems, and to enforce our Terms of Service.

Sensitive Data

We may collect sensitive data, such as information about your religious beliefs, racial or ethnic origin, physical and mental health details, or sexual orientation.

We collect and use such data when we have your express consent, for example when you complete a survey. With your permission, we may feature you or your profile in publicity, marketing campaigns, or on the Service. Providing your sensitive data for these purposes is entirely voluntary.

We may also collect and use such data to comply with government regulations and guidance.

If you put your own sensitive data on the Service (including where you self-declare certain types of sensitive data on the Service), you acknowledge you are deliberately making this data public at your own choice and that we may use such data for the purposes mentioned above. We may remove such data, or request that you remove such data, from our Service at any time.

2. Your Marketing Preferences

We may send you emails about products and services we think you will like, but you can always tell us if you don't want to receive these anymore.

If you give us your permission, we will send you push notifications and share your email address with third parties you have told us you are happy to hear from about their products and services. When you give us your permission, you can always tell us later if you have changed your mind.

Email: We may contact you by email about our products and services. If you don't want us to contact you by email with marketing messages, you can unsubscribe from our marketing emails by clicking on the unsubscribe link in the emails we send to you.
Push notifications: If you give us permission in your Service settings to send push notifications, we will send you these notifications from our Service. You can change your push notification settings at any time in your device settings or via the Perfit app.
Third parties: If you have given us your permission, we may share your email address with certain third parties so they can send you email messages about their products and services. If you give us your permission but you later change your mind and you don't want us to share your email address with third parties, you can tell us by contacting us.

3. What data can other users see through the Service?

When you use our Service, some of your data is public and can be seen by others. This includes your profile information, such as your username, name, pronouns, and other information you choose to share in your bio. Content you create or information about such content and other users, such as follows, likes, saves, capsules, reviews, comments are also public. This information is public to allow users to use our Service, including to allow them to make informed decisions regarding what content to experience and how to interact with it.

Our Service helps users interact with each other. To make this happen, some data generated through the Service is shared with other users of the Service.

User profile: When you create an account, the Service creates a user profile for you. The data in your user profile is publicly available. This includes your profile information, such as your username.

You can also choose to add and change this information in your profile, such as your username, name, pronouns, profile picture, profile description or bio, social media handles and links, and website address. If you add these to your profile, they will also be publicly available.

Reviews, capsules, and other content: If you create content on the Service, any information you add will be publicly available. This includes item photographs, videos, and descriptions.

Any comments or links from other users on your content, and any replies, reviews, likes, saves, follows, comments or images you post, will also be publicly available.

Your activity on the Service: By default, some of your activities on the Service are public. These activities are public to allow users to use our Service, including to allow them to make informed decisions about products and content.

We may share your data, for example with third parties that provide us with services, or for legal reasons. We may also share aggregate, anonymized data with third parties.

We may share your data with:

Our service providers: These are third parties that provide services to us. These third parties are only allowed to use your data in accordance with our instructions to them or their privacy policy and terms of service. We may need to share your data with service providers such as
- Identification verification service providers, to verify your access to the Service and prevent fraudulent activity on your account.
- Moderators who monitor our Service, to ensure our Terms of Service are not being breached and that no criminal activity is taking place using our Service.
- Analytics providers, who help us better understand how our Service is used.
- Third party service providers that help us with improving the functionality of our Service.

In some cases, our service providers may collect data directly from you, for example if they are asked to conduct a survey for us. Where this happens, you will be notified of their involvement and any data you provide to them will be completely optional. The service provider's use of your data is governed by its privacy policy.

Law enforcement, regulators and others for legal reasons: If we are under a legal obligation, we may need to disclose your data to third parties such as law enforcement or regulators. We may also need to disclose your data to third parties to protect our (or others') rights, property or safety or to detect or investigate illegal activity and any breaches of agreements we have with you, including our Terms of Service.
Business reorganization: In the event of a sale, merger, liquidation, receivership or transfer of Perfit's assets, we may need to share your data with the relevant third parties, which is in our legitimate interests in order to conduct our business and affect these transactions.

Information that cannot identify you

We don't disclose data that could be used to identify you to anyone else, except as mentioned in this Privacy Policy.

We may provide third parties with aggregated, deidentified, statistical and analytics information about users of our Service, including trend reports and insights derived from activity on the Service. This information does not identify you and cannot reasonably be used to identify you. We maintain such information in deidentified form, do not attempt to reidentify it, and do not sell personal information that identifies you.

5. How long do we keep your data?

We will only keep your data for as long as we need it. If you have an account, this means we keep your data when your account is active. If your account is deactivated, we also keep your data for a reasonable period of time afterwards. We may also keep your data for legal or technical reasons.

We only keep your data for as long as we need it and for the purpose it was collected for. This includes when we need to keep your data to comply with any legal, compliance, accounting or reporting requirements, or for the purposes of fraud prevention.

When we decide how long we need to keep your data for, we take into account the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your data, the purposes we use your data for and whether we can achieve those purposes another way, and applicable legal requirements.

If you have an account with us, we will keep your data for as long as your account is active. If you deactivate your account, or we deactivate it because you have been inactive for a long time, your data will be kept for a period of time after your account has been deactivated.

After your account has been deactivated, we may also need to keep your data for legal or technical reasons (including back-up systems), for example to retain proof of transactions, so we can enforce our rights, and enable the other party to a transaction to access records of past interactions. Following this period we will either delete the data or change it to a form that does not identify you, with or without notice to you.

If your account is deactivated, some of your data may persist and appear within the Service, for example where your data has been shared or interacted with by other users of our Service. If your account has been banned, we will retain certain data about you to prevent you from opening a new account, in order to protect us, our users and the safety of our Service. For details of retention periods for other aspects of your data, please contact us.

6. Is my data transferred to another country?

Your data may be transferred to a country outside of the country where you live. Not all countries have the same standards of data protection. However, where we do transfer your data to another country, we will only do this where we have appropriate measures in place to protect your data.

Perfit is a worldwide service. By using our products or services, you authorize us to transfer and store your information outside your home country, including in the United States, for the purposes described in this policy. The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country. Children under 13 are not allowed to use Perfit. If you are based in the EEA you may only use Perfit if you are over the age at which you can provide consent to data processing under the laws of your country. Because Perfit is a worldwide service, we may transfer the personal data of EEA residents to a country outside the EEA. When we transfer information from the EEA to a country that doesn't provide an adequate level of protection, we'll only do so under appropriate safeguards to protect your information, like standard contractual clauses.

Unfortunately, the transmission of information via the internet and storage of data in connected services is not completely secure. Although we will do our best to protect your data, we cannot guarantee the security of your data transmitted through our Service and any transmission is at your own risk. Once we have received your data, we will use strict procedures and security features to try to prevent unauthorized access.

7. Your Rights

You have certain rights relating to the data we hold about you. If you make a request we may not be required to comply with it, but if that happens we will make a reasonable effort to explain why. If you want to exercise any of your rights you can contact us.

Right of access: You can ask to confirm the data we hold about you and to request a copy of that data.
Right to correct your data: You can ask us to correct any data we hold about you if it is inaccurate or incomplete.
Right to erasure: In certain circumstances you can ask us to erase your data. However, we may not always be required to comply with your request for specific legal reasons which will be notified to you, if applicable, at the time of your request. We may need to keep some information about you (please see How long do we keep your data? for more details).
Right to object: You can object to us processing your data where we are relying on a legitimate interest and you believe it impacts on your fundamental rights and freedoms. We will consider your objection but we may not be required to comply with your request, for example if we can demonstrate that our legitimate grounds override your rights and freedoms.

You can also object to us processing your data for direct marketing purposes (see Your Marketing Preferences for more information about how to do this).

Right to restriction: You can ask us to suspend the processing of your data in the following scenarios
- If you want us to establish the data's accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- Where you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Right to request the transfer of your data: You have the right to request a transfer of certain of your data to you or a third party of your choice, which we will provide in a structured, commonly used, machine-readable format.
Right to withdraw consent: If we rely on your consent to process your data, you can withdraw your consent at any time.
Automated individual decision making: You may have the right not to be subject to a decision that is based solely on automated processing of your personal data, where this produces a legal effect or similarly significantly affects you. However, this does not apply if the decision is necessary for entering into or performing the contract with you, or where you have provided your explicit consent. Where you object to this type of decision making based on solely automated processing of personal data, you have the right to request human intervention, to express your point of view and contest the decision.
Right to opt-out of behavioral analytics: We use technology (Perfit's internal algorithm) to carry out behavioral analytics such as to display relevant content. If you do not want us to use your data to do this, you must delete your Perfit account and cease using our Service. This is because it is essential to how Perfit works to suggest the right content to you and to display your content to the other users, which we can only do by learning about your tastes and preferences and the types of products you like or reference.

To exercise any of your rights, or if you have any questions about your rights, please contact us. We may need to request specific information from you when you exercise your rights to confirm your identity and to speed up our response. We may not be able to fulfill your request if we are not able to identify you.

You can exercise these rights free of charge. However, in some circumstances we may be entitled to charge a reasonable fee, or refuse to comply with your request where we are permitted under law, for example if your request is unfounded, repetitive or excessive.

We try to respond to all valid requests within one month (once we have been able to verify your identity, if we need to). Sometimes it may take us longer than this if your request is particularly complex or you have made a number of requests. If this is the case, we will let you know if we need more time to respond.

Links to other websites

Our service may contain links to and from third parties’ websites. If you click on one of these links and visit these websites, these websites have their own privacy policies which you should read. We are not responsible for these third party's websites or privacy policies.

Children

Our Service is only available to users aged 13 or older.

The Service is not aimed at children under the age of 13. We do not knowingly collect data from anyone under the age of 13. If you are under the age of 13, you are not allowed to use our Service.

If you think a child under 13 has given us their data, please contact us with the details so we can remove this data and close the relevant account.

8. Get in Touch

If you have any questions or want to make a request regarding your data, you can contact us.

Changes to this Policy

We may update or make changes to our Privacy Policy from time to time. If we make material changes to this Privacy Policy, we will notify you of any such changes as described below.

How will we notify you?

If we need to tell you about something, which might be for a legal, marketing or other purposes related to our Service, we will contact you using the method we believe is best to get in touch with you.

We will usually do this by email, or placing a notice on the Service itself. The fact we may send you notices does not stop you from being able to tell us that you do not want to receive certain types of marketing messages as described in Your Marketing Preferences.

9. California Privacy Disclosures

In this section, we disclose information about our data processing practices as required by the California Consumer Privacy Act of 2018 (CCPA) and supplement the disclosures in our Privacy Policy and other notices.

Scope

If you reside in California and access our Service or otherwise provide us with your personal information, this section applies to you. This section does not reflect our processing of California residents' personal information where an exception under California law applies.

Right to Know about Personal Data Collected, Disclosed or Sold

You have the right to request that we disclose what personal information we collect, use, disclose and sell about you specifically (right to know). To submit a request to exercise the right to know, please submit a request and include "California Request to Know" in the subject line. Please specify in your request the details you would like to know, including any specific pieces of personal data you would like to access.

We will ask that you provide certain information to verify your identity. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal data at issue. We will respond to your request in accordance with the CCPA. If we deny your request, we will explain why.

CCPA Disclosures

The following reflects our practices over the preceding 12 months. What data do we collect and how do we use it? identifies the categories of personal information we have collected about California residents and the purposes for which we use it.

These categories of personal information correspond with the following categories of personal information enumerated under the CCPA definition of "personal information":

Identifiers including name, postal address, unique personal identifier, IP address, email address and account name.
Information that identifies or is capable of being associated with you, including payment information.
Information about your religious beliefs, racial or ethnic origin, physical and mental health details or sexual orientation.
Information about products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information.
Geolocation information.
Audio, electronic, visual or similar information.
If you submit a resume when applying to work for us with information about your education, such education information.
Inferences drawn from any of the information identified above reflecting your preferences and characteristics.

We collect personal information directly from you. Who do we share your data with? identifies the categories of third parties to whom we have disclosed California residents' personal information for a business purpose. The categories of personal information that we may disclose are those set out in What data do we collect and how do we use it?. These categories of personal information correspond with the categories of personal information enumerated under the CCPA definition of "personal information" listed above in this section.

Right to Request Deletion of Personal Information

You have the right to request the deletion of personal information that we collect or maintain about you. To submit a request to delete personal information, please submit a request and include "California Request to Delete" in the subject line. Please specify in your request the details you would like to have deleted.

Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights

You may not be discriminated against because you exercise any of your rights under the CCPA.

Authorized Agent

You can designate an authorized agent to make a request under the CCPA on your behalf in certain circumstances. If you use an authorized agent for this purpose, we may ask you to verify your identity or that you provided the authorized agent signed permission to submit a request under the CCPA on your behalf. If you provide an authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465, it may not be necessary to perform these steps and we will respond to any request from such authorized agent in accordance with the CCPA.

Removal of Minors' Content

The California Business and Professions Code requires us to provide information about how registered users under the age of 18 who reside in California may have certain content or information that they posted on our services removed.

If you are a California resident under the age of 18 and a registered user of our Service, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you posted to our Service and made available to one or more other users.

To make such a request, please submit a request with a detailed description of the specific content or information you wish to remove. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.